ILIA BeautySoft Focus Blurring Blush 4.5g

Editor's Notes Impart a natural, healthy-looking flush to your cheeks with the innovative Soft Focus Blurring Blush from ILIA . Marrying precision colour with a soft-focus finish – inspired by the diffused effect of a camera lens – this featherlight blush blends and builds seamlessly to deliver long-lasting, 12-hour wear. Formulated with a Soft Focus Complex, it smooths the appearance of texture and pores with light-filtering powders, while nourishing skincare ingredients like edelweiss, winged kelp and squalane hydrates, smooths and firms – creating a softly sculpted, dimensional look that feels as effortless as it appears. DETAILS 4.5g Blurring powder blush 12-hour wear Suitable for all skin types, including sensitive Leaves skin enhanced with an ultra-soft, silky and comfortable veil of colour Enriched with Edelweiss Extract, Wined Kelp Extract, and Plant-Based Squalene Formulated with a Soft Focus Complex Buildable colour Talc-free Non-comedogenic HOW TO USE Dip the softly pointed Precision Powder Brush into the blush and tap off any excess. Sweep onto cheeks in soft, circular motions. Add layers to build pigment and blur. For an optional dose of dewy dimension, layer Multi-Stick under or over by tapping in with fingers. About ILIA ILIA sits at the considered intersection of skincare and makeup, redefining modern beauty through a skin-first philosophy. Founded by Sasha Plavsic in 2011, the brand is celebrated for its fusion of active ingredients, SPF protection and high-performance formulas that work in harmony with the skin. Known for lightweight textures and a naturally radiant finish, ILIA combines clean innovation with effortless wearability, alongside a range of vivid, high-quality pigments. Blurring the line between topical skincare and cosmetics, it presents a new vision of beauty – where skin is not masked, but enhanced to its most luminous, authentic state.