VirtueCurl Shampoo

A luxurious, creamy lathering shampoo for curly hair that maintains hair’s natural hydration. Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants. UPC: 817023024483 Key Benefits - Hydrates, Nourishes, Repairs - Ideal for: A broad range of soft waves to highly textured curl patterns. - Safe for color-treated and chemically treated hair. - Fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.