VirtueDamage Reverse Hair Serum

What it is: A leave-in formula clinically shown to quickly repair damage and protect hair from future harm with a hair-identical protein. Hair Type: Straight, Wavy, Curly, and Coily Hair Texture: Fine, Medium, and Thick Hair Concerns: - Damage, Split Ends, and Breakage - Dryness - UV Protection Key Benefits: - Reverses damage from cuticle to core - Restores hair elasticity and fiber flexibility - Strengthens by refilling lost keratin Highlighted Ingredients: - Alpha Keratin 60ku®: A patented, 100 percent hair-identical protein that refills lost keratin to heal hair. - Tremella Mushroom Polysaccharide: Hydrating and moisture-retaining plant alternative to hyaluronic acid. - Multifaceted UV/Solar/Photo-Protection Complex: Protects from damaging, drying, color-depleting effects of light exposure. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free. What Else You Need to Know: Packed with the highest percentage of Virtue's hair-identical protein, Alpha Keratin 60ku®, this serum quickly repairs severed bonds that give hair its strength, restores damaged peptides to give hair elasticity, and refills each strand with keratin to smooth, soften, and protect from future harm. Fragrance Description: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods. Clinical Results: In a clinical instrumentation study by Princeton TRI Labs, results included: - Provides cuticle-to-cortex hair repair - 98% of split ends repaired quickly - Fights future damage