VirtueFull Shampoo

A volumizing shampoo with a light, lacy lather that rinses clean without stripping or dehydrating hair. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with Virtue’s first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands. This extraordinarily lightweight formula helps build volume from the inside out and will continue to improve the health of hair over time. UPC: 817023020003 Key Benefits - Cleans, Thickens, Volumizes - Ideal for: All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair. - Safe for color-treated and chemically treated hair. - Fragrance: A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.