VirtueSmooth Shampoo

A luxurious lathering shampoo for frizzy hair with a soft and smooth finish. Virtue Smooth Shampoo works to both cleanse and refine textured hair. Infused with restorative ingredients, it de-frizzes strand by strand to seal in moisture and shine. Formulated with first-of-its-kind Alpha Keratin 60ku protein, this shampoo acts as a powerful in-shower daily smoothing treatment for hair. It repaves rough cuticles and reduces friction between each strand, tackling frizz at the source for hair care that goes light years beyond basic cleansing. UPC: 817023020027 Key Benefits - Cleans, Softens, Shines - Ideal for: All hair types, especially those with frizz-prone, wavy, or curly hair. - Safe for color-treated and chemically treated hair. - Fragrance: A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.