Lilly Pulitzer for Women

Founded in Palm Beach in 1959, Lilly Pulitzer began when its spirited founder created a colorful shift dress to hide stains from her juice stand. Inspired by the vibrant lifestyle and whimsical prints of Palm Beach and Key West, Lilly’s easy, colorful designs quickly became a local sensation. When Jackie Kennedy appeared in a Lilly dress on the cover of Life, the brand rose to national fame, helping pioneer American resort wear. Today, Lilly Pulitzer remains synonymous with joyful prints, effortless style, and a colorful, optimistic approach to life—encouraging women to create their own sunshine and embrace every adventure.