The Ordinary 필수품

Founded in Toronto in 2016 by Brandon Truaxe, The Ordinary set out to make high-quality, science-backed skincare effective and accessible. Challenging an industry dominated by complex, costly products, the brand became known for transparent formulations, functional ingredients, and straightforward solutions, with bestsellers such as Niacinamide 10% + Zinc 1% and Hyaluronic Acid 2% + B5. Guided by transparency, scientific research, quality, simplicity, and accessibility, The Ordinary develops its formulations in-house and continues to expand into body and hair care while maintaining its commitment to efficacy, integrity, and affordability.