amikathe protector color protect + strengthen shampoo

What it is: A color-protecting shampoo that cleanses, prevents fade for up to 40 washes, and strengthens so your color stays vibrant—starting in the shower. Hair Texture: Straight, Wavy, Curly, and Coily Hair Type: Fine, Medium, and Thick Hair Concerns: - Color Fading - Color Safe - Damage, Split Ends, and Breakage Key Benefits: - Prevents color fade - Strengthens hair - Gently cleanses Highlighted Ingredients: - Color-Longevity Complex: Preserves color vibrancy while preventing dullness and fading. - Lamellar Liqui-Crystal Complex: Liquid crystals smooth the cuticle for shiny, manageable hair. - Sea Buckthorn: Known to increase shine, manageability, softness, and strength. Ingredient Callouts: This product is vegan and cruelty-free. What Else You Need to Know: This stylist-trusted shampoo is clinically shown to prevent color fade for up to 40 washes and deliver 11X stronger hair. It’s made to protect your color every time you step in the shower and rinse out quickly without residue, so you spend less time under color-stripping water. Fragrance Description: A blend of warm vanilla, juicy apricot, and pink grapefruit. Clinical Results: Clinically proven: - Prevents color fade for up to 40 washes - 11X stronger hair with 91% less breakage - 9.2X more manageable and moisturized hair Clean + Planet Aware at Sephora Products formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here .