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Product Overview A purple toning shampoo for blondes and greys that neutralizes brassiness and repairs everyday damage to reveal bright, evenly toned, shiny, and strong hair in 1 wash. How to Use - Apply a generous amount to wet hair. - Lather. Allow to process for 2 minutes. - Rinse. For best results, follow with No.5P Blonde Enhancer™ Toning Conditioner. A little goes a long way with this highly concentrated formula. 250mL: Up to 100 applications* *Based on the average application size of 2.5mL Ingredients Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Sodium Cocoamphoacetate, Acrylates Copolymer, Bis-Aminopropyl Diglycol Dimaleate, Betaine, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Parfum (Fragrance), Citric Acid, Phenoxyethanol, Menthol, Citrus Aurantium Peel Oil, Limonene, Hexyl Cinnamal, Sodium Benzoate, CI 60730 (Ext. Violet 2), CI 19140 (Yellow 5), CI 15985 (Yellow 6). For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.