RICE NINE TEN for Men

Founded by Shohei Kimura in 2017, RICE NINE TEN is a Tokyo-based menswear label that blends tradition with innovation. Drawing inspiration from vintage wardrobe staples, especially reimagined athletic wear, the brand offers luxurious hand-knit rugby shirts, embroidered sports team hoodies, and knitted track jackets. RICE NINE TEN combines nostalgic references with contemporary design, delivering a premium collection that evokes the charm of a curated thrift store haul. With its emphasis on intricate craftsmanship and unique takes on athletic wear, the brand stands out for its seamless mix of past and present.