fresh essentials

Since 1991, fresh has redefined skincare by treating skin as a living organ to nourish. Founded by Lev Glazman and Alina Roytberg, the brand combines naturally derived ingredients with modern science to create effective formulas rooted in sensory pleasure. fresh discovers powerful natural ingredients, responsibly sources them, and unlocks their potency through techniques such as fermentation, cold-pressing, and infusion. Every formula is rigorously tested for safety and efficacy, combining scientific measurement with dermatologist-led clinical assessments to deliver proven results. fresh calls this approach nutrition for your skin.