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CMMN SWDN for Men

CMMN SWDN, founded in 2012 in Malmö, Sweden, by Saif Bakir and Emma Hedlund, blends timeless menswear with a unique sensibility inspired by their diverse backgrounds. The husband-and-wife duo, both graduates of Central Saint Martins and the London College of Fashion, honed their skills as Head Designers for Kanye West in Paris before launching their label. Known for its play on contrasts—masculine and feminine, structured and fluid—CMMN SWDN’s collections merge high-quality fabrics with subcultural influences. Now based in East London, the brand has earned accolades like Elle’s Best Newcomer Award and showcases during Paris Men’s Fashion Week.