meanswhile for Men

Founded in 2014 by Naohiro Fujisaki, Japanese label meanswhile redefines functional menswear by blending utilitarian craftsmanship with refined design. Rooted in the concept of clothing as tools for daily life, the brand prioritizes practicality without sacrificing style. Its collections feature technical textiles, modern hardware, and minimalist sophistication, with pieces like padded khakis, field jackets, and waterproof sacks. Drawing inspiration from outdoor, military, and workwear aesthetics, meanswhile transforms classic utility into sleek, everyday essentials. With a mostly monochrome palette and avant-garde touches, the brand delivers durable, performance-driven garments that balance practicality and contemporary elegance.