JKOO for Women

Founded in 2010 by Central Saint Martins alumni Yeonjoo Koo and Jinwoo Choi, J KOO is a Korean label blending traditional British menswear tailoring with contemporary womenswear. Known for its sophisticated play on masculine-feminine duality, the brand has become a favorite at Seoul Fashion Week. Luxe materials like tweed and satin, paired with structured yet daring silhouettes—such as blazers with shoulder cutouts and adjustable drawstring skirts—redefine power dressing for a modern audience. By fusing classic tailoring with edgy, versatile designs, J KOO crafts contemporary collections that resonate across genders and styles.