Mainline:RUS/Fr.CA/DE for Women

Mainline:RUS/Fr.CA/DE is a London-based collective redefining corporate-inspired ready-to-wear through a playful, sensual lens. Founded by Alexandra Vincent, Karl Felix, and Zarina Bekerova—whose country codes (Russia, French Canada, Germany) inspire the brand’s name—the label fosters cross-cultural dialogue. Sustainability is key, with pieces crafted from upcycled and deadstock fabrics. Asymmetrical motifs reinvent sport jackets and knitwear, while Lycra shapewear features concealed zip vents for comfort. Known for blending artistry and fashion, Mainline:RUS/Fr.CA/DE frequently collaborates with global creatives, offering unique visual experiences that reflect their ethos of bridging cultures and reimagining traditional dress codes with a modern, collective spirit.