Praying for Women

Praying, founded in 2020 by Alex Haddad and Skylar Newman, emerged from a blend of humor, irony, and pop culture references. Initially a small project among friends, the brand quickly garnered a cult following with its straightforward yet provocative designs. Featuring tees, polos, bags, and dresses adorned with ambiguous slogans and graphics, Praying mixes preppy aesthetics with metal and macabre elements. Known for its offbeat humor and subtle subversion, the label creates pieces that feel both innocent and dark, appealing to a diverse, contemporary audience, from celebrities to downtown influencers.