Sporty & Rich for Women

Sporty & Rich, founded by Emily Oberg in 2015, began as an Instagram mood board before evolving into a lifestyle and activewear brand. Drawing inspiration from vintage sportswear, '90s country club attire, and iconic athletes, the brand channels nostalgic, romanticized elements of past eras into modern, minimalist designs. Its collections feature oversized crewnecks, retro sweat shorts, and slouchy T-shirts in faded, pastel hues, often adorned with collegiate-style graphics. Rooted in simplicity, Sporty & Rich blends nostalgia with contemporary style, offering curated drops that reflect Oberg’s unique blend of past and present.