SUPER YAYA for Women

Launched in 2016 by designer Rym Beydoun, Super YAYA is a celebration of West African culture and textiles. Drawing inspiration from her Lebanese roots and upbringing in Côte d'Ivoire, Beydoun combines hand-picked, hand-dyed fabrics from Côte d'Ivoire with designs created in Beirut. The brand blends bold West African fashion with '90s Ivorian pop influences, evoking both Afrofuturism and street style. Super YAYA's garments incorporate traditional fabrics and techniques with modern twists, creating a unique, playful aesthetic that fosters pride in local culture and has gained international recognition for its authentic representation of West African fashion.