Weekly Fashion Highlights | Loewe Names Proenza Schouler Duo As New Creative Directors...
In less than a week following the announcement of Jonathan Anderson's exit from Loewe, the esteemed Spanish luxury fashion house has officially appointed Jack McCollough and Lazaro Hernandez, the visionary founders of Proenza Schouler, as the new creative directors. Established over two decades ago, Proenza Schouler has captivated a diverse consumer base with its contemporary New York aesthetic. However, Loewe represents a significantly larger echelon within the fashion industry compared to Proenza Schouler. The industry is keenly observing how these two designers will navigate their new roles and continue the legacy established by Anderson. Stay informed with the latest industry insights presented by REVERSIBLE this week.
Loewe Names Proenza Schouler Duo As New Creative Directors
Loewe has officially appointed Jack McCollough and Lazaro Hernandez of Proenza Schouler as its new creative directors. This decision, which had been the subject of speculation prior to the formal announcement, has garnered considerable attention. The press release emphasizes that McCollough and Hernandez will take on comprehensive creative oversight for Loewe's womenswear, menswear, leather goods, and accessories collections.
Their tenure is set to commence on April 7, following their resignation in January from Proenza Schouler, the esteemed fashion label they established 25 years ago in New York. The Schouler brand, named after the maiden names of the designers' mothers, originated as their college graduation project and made its runway debut in 2002, quickly amassing a dedicated following for its impeccably tailored designs. Although McCollough and Hernandez previously co-owned the company with the Valentino Group, they have since reclaimed full ownership. However, with their new roles at Loewe, the future trajectory remains uncertain.
Loewe presents a formidable challenge for the duo, particularly given that over the past decade, Jonathan Anderson has transformed the brand from a relatively obscure leather goods manufacturer into a globally recognized luxury powerhouse valued at $1.5 billion, introducing numerous iconic items along the way. While it may be unjust to juxtapose the current influence of Proenza Schouler with that of Loewe, the task of sustaining Anderson's visionary creativity within this luxury fashion house, alongside the development of compelling handbag offerings and the preservation of historical craftsmanship and artistic innovation, will undoubtedly pose significant challenges.
The ongoing reshuffling of fashion brands and their creative leadership continues to unfold. For Loewe, addressing concerns following Anderson's departure and ensuring the loyalty of its customer base will be paramount.
Miguel Castro Freitas Is Mugler’s New Creative Director
This week, Mugler unveiled its new creative director, Miguel Castro Freitas, who will succeed Casey Cadwallader, officially assuming the role on April 1st. The brand's absence from Paris Fashion Week and its FW25 collection has ignited speculation regarding potential organizational shifts within the esteemed French fashion house. Prior to this pivotal leadership position, Castro Freitas garnered experience in senior design roles at Sportmax, Dries Van Noten, and Christian Dior Couture. Cadwallader, who helmed Mugler for seven transformative years, orchestrated a striking evolution of the brand, characterized by captivating fashion shows and collaborations with pop culture icons such as Cardi B and Zendaya, as well as partnerships with H&M.
Throughout his tenure, Cadwallader's distinctive vision propelled Mugler into a new era, resonating with a younger demographic by emphasizing themes of empowerment, inclusivity, and identity. As the world eagerly anticipates Castro Freitas' inaugural SS26 collection at Paris Fashion Week this September, all eyes will be on how he continues to shape the brand narrative in this dynamic industry.
Nanushka x ASICS GEL-KINETIC FLUENT Sneakers Collaboration
The collaborative masterpiece between Hungarian design brand Nanushka and Japanese sports brand ASICS—the GEL-KINETIC FLUENT sneaker—officially went on sale. This collaboration marks the perfect fusion of technology and fashion. The sneaker's design draws inspiration from natural hues, and it is available in two practical colorways: one features a tan shade with black and silver details, while the other showcases a black base adorned with white stitching and amber-colored heel cushioning. A standout feature of the sneaker is its neoprene sock-like liner, complemented by a vintage-style Nanushka label on the tongue. Traditional shoelaces have been replaced with a hybrid elastic lacing system, adding intricate details to the design.
This collaboration not only showcases the profound heritage of both brands in the realms of fashion and sports but also injects new vitality into the market. Nanushka has always adhered to the concept of sustainable development, and a portion of the profits from this partnership will be donated to the Mind Over Mountains organization to support projects that improve mental health through natural experiences.
ASICS and A.P.C. Team Up For Tennis Collection
A.P.C. x ASICS 2025 Tennis Collection Gains Widespread Acclaim, Bringing Minimalist Sportswear to the Forefront. French minimalist fashion brand A.P.C. has teamed up with Japanese sportswear giant ASICS to launch the highly anticipated 2025 tennis collection, featuring the standout GEL-KAYANO™ 14 sneakers. This collaboration, blending high-end fashion with professional sportswear, has quickly garnered widespread attention and praise from both the fashion and athletic communities, creating a buzz across social media.A.P.C. is renowned for its understated elegance and minimalist aesthetic, while ASICS has a strong reputation for advanced sports footwear technology. This collection seamlessly merges the two brands’ expertise, combining retro aesthetics with modern innovation to deliver stylish yet performance-driven sportswear. The campaign imagery reveals a lineup that extends beyond the GEL-KAYANO™ 14 sneakers to include color-blocked tracksuits and classic sweatshirts, all exuding a refined yet relaxed design that aligns with the ongoing athleisure trend.
This collaboration represents a fresh synergy between fashion and sports, reflecting the growing consumer demand for everyday athletic wear. With the rising popularity of tennis culture among younger generations, these crossover pieces, which balance function and aesthetics, are set to make a significant impact on the market. The collection will officially launch on April 5, both online and in select stores, and is expected to become one of the hottest sportswear releases of the 2025 spring-summer season.
Moncler Grenoble FW25 Snow Mountain Show: Redefining Winter Fashion On The Top Of The Glacier
On a glacier at an altitude of 3,200 meters in the Alps, Moncler Grenoble recently presented a shocking FW25 fashion show. This show, known as the "coldest fashion show", was held in an extremely cold environment of minus 15 degrees Celsius. Models stepped on professional mountaineering boots and walked through ice cracks illuminated by blue light to show the brand's latest winter series. The entire show was like a futuristic ice and snow laboratory, forming a strong visual impact with Moncler's iconic neon-colored down equipment. The most eye-catching feature of this series is its breakthrough functional design. The "thermal capsule" down jacket made of NASA-grade insulation material, with a freely combinable modular liner system, achieves a seamless transition from urban commuting to polar expeditions. The 3D-printed mountaineering boots are equipped with an intelligent temperature control system, and the reflective quilting technology ensures safety in extreme environments. The fashion director of the Financial Times commented: "This is not only a fashion show, but also a technological show about human conquest of nature."
Looking back at Moncler's development trajectory in recent years, the brand has successfully completed the transformation from professional ski equipment to a luxury lifestyle brand. Through the "Moncler Genius" project and the continued cooperation with 8 top designers, the brand has broken the seasonal restrictions. The 2023 financial report shows that non-down product lines have accounted for 35% of total revenue. It is worth noting that the brand's investment in sustainable development has also paid off. 78% of the materials in the FW25 series come from recyclable resources. Bain Consulting luxury analysts pointed out: "Moncler is pioneering a new track of 'performance luxury', and its product premium ability has surpassed traditional luxury brands." This fashion declaration on the glacier not only consolidates Moncler's voice in the professional outdoor field, but also heralds that winter fashion will enter a new era of equal emphasis on function and aesthetics. The limited edition glacier blue in the series has been pre-sold immediately after the show, and industry insiders predict that it will reappear The grand occasion of "selling out in seconds".
Editor: Clarance Wang, Juham Lin, Yu Yuan.