Quiet luxury is everywhere KidSuper is the opposite.

In an era of quiet luxury, KidSuper is the loudest reminder that fashion can still be fun. Colm Dillane never studied fashion. He studied math, played college soccer, and started selling printed tees in his high school cafeteria. No design school. No traditional fashion system. He built KidSuper Studios in Brooklyn instead: part gallery, film set, and football club. That outsider energy defines the clothes. Painted faces become knitwear. Sketches spread across tailoring. Collage and patchwork make every garment feel pulled from a working notebook. Dillane has said he’s driven by “enthusiasm” and a belief that “a kid can decide he is capable of anything”. Then the shows became impossible to ignore. Clay animation replaced the runway. A giant children’s book unfolded as a set. Tyra Banks hosted a comedy show where models and comedians shared the stage. Each presentation expanded what a fashion show could be. Louis Vuitton tested that distinction. For Fall 2023, Dillane brought his painted characters into one of luxury’s most powerful production systems, proving KidSuper could operate inside a major house without disappearing into it. The SS27 Miami show pushed it further: 48 looks for 48 World Cup countries, Neymar and Pulisic in KidSuper-designed PUMA boots, and Sean Paul turning the finale into a stadium performance. But scale complicates authorship. When one collection contains 50 collaborators and a World Cup, who is actually doing the designing? Perhaps KidSuper’s greatest creation isn’t a jacket. It’s Dillane’s ability to bring people into the same story. Is there still room for pure, unironic fun in fashion today? Or has the industry gotten too serious for brands like KidSuper to survive without becoming a spectacle? Explore more inspiration stories on #reversible.