Zeitgeist: Fusion — 10s South Korea

“They could describe everything with one single word, you know?” “Like, fried chicken.” -“GNARLY!” Welcome to this post of Zeitgeist! Today we are diving into 2010s South Korea where makes bunch of amazing foods, K-Drama, K-Pop and K-Beauty pop. As a foodie, let’s start with foods. With the explosion of My Love From The Star, South Korean style fried chicken went popular. “A glass of cold and some fried chickens are the best combo for K-Drama”, said by fans. You cannot deny those chickens are with a shatteringly crispy crust on the outside while maintaining a tender, juicy interior. Let alone all kinds of kimchis for cutting grease. Needless to say ramyeon, K-BBQ, kimbap, Budae-jjigae and so on. Eungdaphara 1988, Guardian: The Lonely and Great God, The Heirs, Prison Playbook, and so on, they provided unique worlds to audiences. Jimmy Choo “phone” from MLFTS inked into numerous girls’ hearts that everyone wanted to get one for calling for a handsome alien crush. Well-tailored coats from Guardian impressed the public how gentlemen a guy could be… Piles of K-Pop groups went back and forth on different music programs, dancing and singing for their bright futures. Super Junior, Girls’ Generation, SHINee, EXO, Red Velvet, TWICE, SISTAR, Epik High, 2NE1, Big Bang made histories. As the leader of Big Bang, G-Dragon was the dream older brother or boyfriend of lots of Asian girls. He doesn’t only show his talent on music, but also in fashion. His fame, boldness, and passion for style brought him to Fashion Weeks where people treated him as the Living Chanel Boy. In that time, South Korea combined their own culture and overseas spirits so well. There are couple of brands that I haven’t listed on due to the absence. 시청해 주셔서 감사합니다. 다음에 또 만나요! #heritage2026 #koreanfashion