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APPLIED ART FORMS for Men

APPLIED ART FORMS, founded by Coldplay's Guy Berryman, melds vintage utilitarian aesthetics with contemporary everyday wear. Rooted in Berryman's extensive fashion collectibles, the Amsterdam-based brand subtly edits classic forms for timeless appeal. Their minimalist technical garments, including modular parkas and rugged CORDURA® pleated cargo pants, are sustainably crafted with meticulous attention to detail, employing Japanese and European manufacturing techniques. Using premium fabrics like Ventile and Japanese selvedge denim, the collection, overseen by Berryman, revives vintage charm with a focus on longevity. APPLIED ART FORMS redefines modern fashion, seamlessly blending heritage with innovation.