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KUSIKOHC is one of the many creative outlets for Cho Giseok, a polymath artist excelling in photography, creative direction, sculpting, and drawing. The label, which spells his name backwards, explores the complexity of human identity with a steadfast message: “Right to Fail,” emphasizing freedom of expression and the transformative power of challenges. Rooted in community, identity, and reinvention, KUSIKOHC presents street-inspired relaxed silhouettes with experimental textures and patterns, capturing the essence of Korean youth culture. Through his work, including collaborations with Prada and Converse, Giseok continues to redefine gritty and trend-defining culture with a uniquely poetic and multidimensional approach.