Protocol Index for Men

Founded in Seoul by Augustine Oh and Jude Lee, Protocol Index is a multidisciplinary design studio working across fashion, spatial design, and visual direction. Formerly known as Project G/R, the studio is recognized for its experimental approach rooted in deconstruction, expansion, and reduction. By combining high fashion with progressive design thinking, Protocol Index challenges conventional visual frameworks and creates concept-driven work for brands, artists, and cultural figures. Through innovative design and visual storytelling, the studio delivers distinctive experiences that resonate with forward-thinking audiences worldwide.