Made in Unitedstates Compositions: 97% COTTON 3% RAYON Descriptions: Determined to define new wardrobe staples for the twenty-first-century man, L.A.-based painter-turned-designer, Greg Lauren, launched his eponymous label in 2011. Drawing inspiration from classic collegiate-wear, the nephew of esteemed American fashion designer Ralph Lauren emphasizes deconstruction and distressing techniques to transform iconic silhouettes into daringly new ready-to-wear pieces. Embracing a casual grunge-prep aesthetic, Lauren’s pieces exude a particular DIY-vibe with vintage military fabrics and repurposed denim featuring prominently throughout the collection. Lauren’s ability to fuse and transform seemingly discordant materials into playful new pieces allows the designer to challenge established conventions by exploring the principles of design from exciting new perspectives. Patchwork flannels, paneled jackets, paint-splattered jeans, and graphic t-shirts feature oversized pockets, embroidered crests, textured detailing, and asymmetric constructions. Lauren elevates the laid-back appeal of his label by paying meticulous attention to tailoring and detailing. Sourcing high-quality textiles and constructing the majority of garments by hand in L.A, Lauren’s label speaks to a generation of individuals who embrace the need for rebellious self-expression.
Greg Lauren
GREG LAUREN MAN GREEN JACKETS
Greg Lauren
Army Tent Retro zip-up jacket
Greg Lauren
Khaki Boxy Jacket
Greg Lauren
Mixed Army Patchwork Cotton-Blend Jacket
Greg Lauren
GREG LAUREN MAN JACKETS
Greg Lauren
Faux Fur and Quilted Shell-Trimmed Distressed Cotton-Blend Jacket
Greg Lauren
Baker Layered Denim-Trimmed Cotton Shirt Jacket
Greg Lauren
Tent Nylon-Trimmed Paint-Splattered Cotton-Blend Blazer
Greg Lauren
sketch-print bomber jacket
Greg Lauren
Fisherman Twill-Trimmed Satin and Cable-Knit Tuxedo Jacket